E-commerce share of FMCG turnover in the Netherlands 2018, by category

The statistic displays the e-commerce share of FMCG turnover in the Netherlands in MAT Q3 2018, by category. In this period, pet food was among the FMCG products which were most frequently ordered online in the Netherlands. Close to 11 percent of pet food turnover was generated online in 2018, whereas just under three percent of the fresh meat, poultry and fish turnover was generated online in the Netherlands in the same year.

本统计数据显示了荷兰在2018年MAT第三季度快速消费品（FMCG）销售额的电子商务份额，按类别划分。在此期间，宠物食品是荷兰在线订购频率最高的FMCG产品之一。2018年，近11%的宠物食品销售额通过在线渠道产生，而同一年荷兰新鲜肉类、家禽和鱼类销售额的在线产生比例仅为略低于3%。