Drivers of Willingness to Pay for Conservation in Southeast Asia: Nature Relatedness Over Visual Cues Among Japanese People

The accompanying Excel files comprise the relevant data of an online questionnaire survey. Overview of questionnaire survey: Survey period: February 10 (Wednesday) to February 16 (Tuesday), 2021 Respondents: 1,081 Distributors: 31,000 Rawdata.xlsx: This file contains the source data answered by respondents. Profile_Design_2020_D2225.xlsx: This file contains the design of questionnaire survey. Details of questions (such as Q01) are described in the Appendix of the manuscript. Other important variables: ver : the version number of the choice type experiment ( 1 to 7 ) pat: Presence or absence of explanatory text for Q7 and Q9 1. There is a route explanation / There is a conservation group explanation 2. With route explanation / without conservation group explanation 3. No route explanation/protection group explanation available 4. No route explanation / No protection group explanation ce : Attributes of choice experiments 1. FOR1: Transforming primary forests into protected areas 2. FOR2: Wildlife-friendly forestry 3. AGR1: Wetlands as protected areas 4. AGR2: Wildlife-friendly agriculture 5. F EE_S: Cost burden (unit: 1,000 yen) 6. STQ : status quo (evaluation of doing nothing) duration: response time per page