Share of global mobile website traffic 2015-2023

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2023, mobile devices (excluding tablets) generated 58.67 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020.Mobile trafficDue to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States.Mobile usageThe most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

移动设备在全球网络流量中占据了大约一半的比例。在2023年的最后一个季度，（不包括平板电脑）的移动设备产生了全球网站流量的58.67%。自2017年初以来，移动设备和智能手机的流量一直稳定在50%左右，并在2020年超过了这一比例。由于基础设施薄弱和财务限制，许多新兴的数字市场完全跳过了桌面互联网阶段，直接通过智能手机和平板电脑设备进入了移动互联网。印度是一个具有显著移动优先在线人口的市场典范。其他拥有显著移动互联网流量的国家包括尼日利亚、加纳和肯尼亚。在大多数非洲市场中，移动设备占据了超过一半的网站流量。相比之下，在美国，移动设备仅占在线流量的45.49%。全球最受欢迎的移动互联网活动包括在线观看电影或视频、电子邮件使用和访问社交媒体。应用程序是随时随地观看视频的一种非常流行的途径，而在苹果应用商店中下载次数最多的娱乐应用程序依次为Netflix、腾讯视频和Amazon Prime Video。