PROBLEMS FACED BY YOUNG ENTREPRENEURS AND WAYS TO SOLVE THEM

This article examines the main problems faced by young entrepreneurs in the process of establishing and developing their businesses. Particular attention is paid to such challenges as limited access to financial resources, lack of practical experience, insufficient business knowledge, weak professional networks, and difficulties in entering competitive markets. The article also analyses the experience of the European Union and South Korea in supporting youth entrepreneurship. Based on international practice, effective solutions are proposed, including entrepreneurship education, mentoring programmes, preferential financing, business incubators, digital platforms, and international cooperation. The study concludes that a comprehensive support system is essential for the sustainable development of youth entrepreneurship and for increasing the contribution of young people to economic growth and employment.