Locationscloud - Prepackaged Audiences | Audience Data With WorldWide Coverage

Raw data signals from our SDK and direct publisher integrations are used to model our audiences. To model demographic data such as age and gender, we use machine learning algorithms. We create a model of user interest based on app usage and ad engagement. We also use location data to intersect with known POIs to model interest. Deterministic audiences are based on device metadata such as the make and model of the device, the carrier of the sim and cell, and some are based on app users (i.e. users who have Netflix installed). Signals such as GPS, Wifi, and cell towers are used to create location-based audiences. Furthermore, we enhance accurate location data utilising advanced enticements techniques.