PROPAGANDA W MEDIACH ERY WEB 2.0. PRZYKŁADY WYKORZYSTANIA PROPAGANDY W FILMACH INTERNETOWYCH DO KOMUNIKACJI POLITYCZNEJ

This publication is an attempt to describe the phenomenon of propaganda in the media of the Web 2.0 era. The text proves that in the space of new media, characterized by interactivity and free exchange of roles between broadcasters and receivers, propaganda is widely used in political communication. The author analyzed Internet films by both political parties and ordinary users of new media. In the work he described the basic rules, characteristic for propaganda on the Internet. The publication includes the classification of films and the analysis of examples of election spots, political videos, documents and film pseudocuments from the point of view of propaganda. This work has been based on a descriptive and analytical model. The author analyzed content available on multimedia platforms (Youtube) and in online social media (Facebook).本学术研究旨在阐释Web 2.0时代网络媒体中的宣传现象。本文证实，在以互动性、传播者与受众间角色自由互换为核心特征的新媒体空间中，宣传手段被广泛应用于政治传播领域。作者对两大政党及新媒体普通用户发布的网络影像展开分析，梳理了互联网宣传的特有基本运作规则。本研究包含对各类影像的分类，以及从宣传视角对竞选广告、政治视频、官方文件与伪纪实影片案例的剖析。本研究采用描述性与分析性相结合的研究范式，对多媒体平台（Youtube）及在线社交媒体（Facebook）上的公开内容进行了系统分析。