eCommerce Benchmark KPIs: Global Consumer Electronics

In 2023, next to an add-to-cart rate of 8.2%, a cart abandonment rate of 67.5%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for the global Consumer Electronics market also consist of an AOV of US$103.6, a discount rate of 13.9%, and a return rate of 8.9%.

在2023年，全球消费电子市场电子商务的基准关键绩效指标（KPIs）包括8.2%的添加购物车率、67.5%的购物车放弃率、2.7%的转化率，此外，平均订单价值（AOV）为103.6美元，折扣率为13.9%，退货率为8.9%。