Measuring User-Content versus Firm-Content Popularity on Facebook Brand Pages: The Case of the Beauty Industry
收藏DataONE2017-06-09 更新2024-06-26 收录
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Datset to investigate the drivers of post popularity on Facebook brand fan pages. The variables taken into account are the format (in terms of vividness and interactivity), the time frame and the polarity of the comments generated
创建时间：
2023-11-22
