Alcohol Advertising and Motor Vehicle Fatalities
收藏NBER1994-04-01 更新2025-01-04 收录
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https://www.nber.org/papers/w4708
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The purpose of this paper is to empirically estimate the effect of alcohol advertising on motor vehicle fatalities. The concept of an industry level advertising response function is developed and other empirical issues in estimating the effects of advertising are reviewed. The data set consists of
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美国国家经济研究局创建时间：
1994-04-01
