Effect of participant demographics (gender, political leaning, age, education, and income) on composite responses to questions designed to assess a) warmth, b) competence, and c) social distance for the hypotheitical lab animal technician “Cathy,” as well as d) support for the research she does.

All individual questions were asked on a 7 point Likert scale (1 = not at all; 7 = extremely); responses for each of the composite measures below were averaged across individual questions. The effects of participant demographics on these responses are shown by coefficients (slope (B) and S.E.), and the t-value and corresponding probability that these values differ from 0. These values are from general linear model that also included the main effects of transparency and species, and the relevant 2-way interactions. Bold values indicate p = < .05.