eCommerce Benchmark KPIs: Fashion in the Netherlands

In 2023, next to an add-to-cart rate of 12.5%, a cart abandonment rate of 72.2%, and a conversion rate of 3.5%, the eCommerce Benchmark KPIs for Fashion in the Netherlands also consist of an AOV of US$87.7, a discount rate of 14.4%, and a return rate of 12.7%.

至2023年，荷兰时尚电商的基准关键绩效指标（KPI）中，除12.5%的加入购物车率、72.2%的购物车放弃率和3.5%的转化率外，还包括平均订单价值（AOV）为87.7美元、14.4%的折扣率和12.7%的退货率。