Leading social media apps downloaded in Australia 2024

Research from AppMagic suggested that Facebook continued to dominate the Australian social media landscape by owning two most downloaded social media apps as of January 2024. The number of Facebook downloads amounted to over 28 million, followed by Instagram, Pinterest, and Google. Facebook: The industry giantWith over three billion monthly active users worldwide as of January 2024, Facebook leads the industry as the most popular social network platform. Besides its core product under the same name, Facebook also owns several major social network services, namely WhatsApp, Instagram, and its standalone instant messaging service, Messenger, each with more than one billion active users. The number of Australia-based Facebook users is estimated to decrease to around 13 million over the next few years, but still accounting for approximately two-thirds of Australia’s total population. More than just social networkingWhile its business focus lies on private messaging, Facebook seems to have more to offer. Facebook, including Messenger, and Instagram have remained the most widely used platforms for social commerce among Australian online shoppers. Facebook has also been by far the most popular social media channel among small and medium-sized businesses in Australia. In times of the COVID-19 pandemic, apart from television and online newspaper, many Australians have turned to Facebook as their daily source of news.

AppMagic的研究指出，截至2024年1月，Facebook凭借拥有两大最受欢迎的社交媒体应用，继续在澳大利亚的社交媒体领域占据主导地位。Facebook的下载量超过2800万次，紧随其后的是Instagram、Pinterest和谷歌。Facebook：行业巨头截至2024年1月，Facebook在全球拥有超过30亿月活跃用户，作为最受欢迎的社交网络平台，在业界独占鳌头。除了同名核心产品外，Facebook还拥有包括WhatsApp、Instagram以及独立即时通讯服务Messenger在内的多个主要社交网络服务，每个服务均拥有超过10亿活跃用户。预计未来几年，基于澳大利亚的Facebook用户数量将下降至约1300万，但仍占澳大利亚总人口的三分之二左右。不止于社交网络尽管其业务重点在于私密通讯，Facebook似乎还有更多可提供之物。包括Messenger和Instagram在内的Facebook，一直是澳大利亚在线购物者中最广泛使用的社交商务平台。Facebook也一直是澳大利亚中小企业中最受欢迎的社交媒体渠道。在COVID-19疫情期间，除了电视和在线报纸之外，许多澳大利亚人也将Facebook视为其日常新闻的主要来源。