TV viewers accepting of volume of ads during shows on AVOD platforms U.S. 2022

According to a survey conducted viewers of among ad-supported video-on-demand platforms in the United States in November 2022, 61 percent of respondents thought the number of ads served on Paramount+ was reasonable. This was followed by 53 percent of respondents accepting the volume of ads on HBO Max. Conversely, 45 percent of respondents thought the number of ads on live TV (MVPD) was too high.

根据2022年11月对美国广告支持型点播视频平台观众所进行的一项调查，61%的受访者认为Paramount+上提供的广告数量是合理的。紧随其后的是，53%的受访者对HBO Max上的广告量表示接受。然而，相反的是，45%的受访者认为在直播电视（多频道视频点播服务）上的广告数量过高。