MAIN DIRECTIONS FOR ATTRACTING INVESTMENT IN EDUCATION

Investment in education is a key factor in ensuring sustainable economic growth, improving human capital, and strengthening national competitiveness in the global economy. In the context of rapid digital transformation and increasing demand for highly qualified specialists, attracting investment into the education sector has become a strategic priority for many countries. This article examines the main directions for attracting investment in education, including public-private partnerships, foreign direct investment, digital infrastructure development, innovation in teaching technologies, research and development funding, and the commercialization of educational services. The study highlights the importance of creating a favorable investment climate through regulatory reforms, tax incentives, transparent financial mechanisms, and institutional support. Special attention is given to the role of international financial institutions, private sector participation, and the development of education clusters and innovation ecosystems. The research emphasizes that diversification of funding sources, modernization of educational infrastructure, and integration of education with labor market needs are crucial for improving efficiency and long-term sustainability.