POE Barometer 2014
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资源简介：
Every year since 2010, Havas Media has published its POE barometer, a measure of consumers’ perception of brands including the 3 dimensions of media: paid media (PAID), private media (OWNED) and public media (EARNED). An online study carried out in collaboration with CSA Institute, conducted in May 2013 among 4596 individuals aged 15 to 59 and covering 179 brands and 19 sectors of activity.
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Havas Media
