A Study on Stress Knowledge and Stress Coping Techniques adopted by Workers of Retail Sectors in Kanchipuram District

In the current scenario retail sector has transformed tremendous change in the last few years and which is becoming the next booming industry. Due to rapid growth and heavy competition, employees are facing several problems of stress. This study explores the impact of enhancing the employee’s participation in retail sector and to know the stress barriers faced by them. It is significant for knowing stress awareness among the employees and the strategies for coping the stress for achieving their goals; this is a methodical study based on primary data which is collected during questionnaire. Thus the present study is initiated with the stress awareness among the employees at retail sector it was carried out among 200 employees from different retail stores in Kanchipuram district. Analysis like Percentage, Chi-Square and ANOVA analysis are used for knowing the various factors affecting job stress. Keywords: Stress awareness, Stress coping techniques and Retail Sector.当前，零售业在近年经历了翻天覆地的变革，正逐步成长为下一个蓬勃发展的产业。受行业快速扩张与激烈市场竞争的双重影响，从业人员正面临多维度的工作压力困境。本研究旨在探究提升零售业员工参与度的实践影响，并厘清其遭遇的压力阻碍因素。明晰员工的压力认知水平与达成职业目标所需的压力应对策略，具备重要的研究价值；本研究为基于问卷调研收集的一手数据开展的系统性实证研究。据此，本研究以零售业员工的压力认知为核心切入点，调研对象为来自印度甘吉布勒姆（Kanchipuram）地区不同零售门店的200名从业人员。研究采用百分比分析、卡方（Chi-Square）检验与方差分析（ANOVA）等方法，对影响工作压力的各类因素展开分析。关键词：压力认知、压力应对技巧、零售业。