Event marketing programs ROI in the U.S. 2015
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https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
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This statistic shows the reported anticipated return on investment level from event and experiential marketing programs in the United States in 2015. During a survey, 14 percent of respondents stated they expected a 2-to-1 return on investment.
本统计数据显示了2015年美国事件与体验营销项目中报告的预期投资回报率水平。在调查中，有14%的受访者表示他们预期投资回报率为2:1。
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