Consumer Data

As the world's leading calendar communications, marketing, data analysis, and e-commerce platform, ECAL's Consumer Data allows customers to tap into a wealth of detailed information, encompassing personal details, demographics, geographic insights, preferences, and behavioural patterns of high-value, experience-driven consumers on a global scale.

This dataset includes millions of personal user profiles, with billions of data points gathered each month. The ECAL user audience is primarily sports and entertainment based, derived from hundreds of client and partner integrations across a broad range of business sectors including ticketing; professional sports; community sports; member clubs; media and streaming; gaming and betting; venues, stadiums and arenas; lifestyle, conferences and more.

This breadth of data and the platform's focus on sports and entertainment provide an unrivalled opportunity for businesses to gain deep insights into their target audience, enabling them to tailor their strategies, marketing efforts, and experiences to resonate effectively with their high-value consumer base.

Data fields included:

Publisher Metrics:<br/>SOURCE<br/>PUBLISHER_ID<br/>PUBLISHER_NAME<br/>PUBLISHER_TIMEZONE<br/>INDUSTRY

Device Metrics:<br/>CATEGORY<br/>APPLICATION<br/>APPLICATION_OS

Event Metrics:<br/>EVENT_ID<br/>EVENT_TITLE<br/>EVENT_GENRE<br/>EVENT_VENUE_ADDRESS<br/>EVENT_VENUE_CITY<br/>EVENT_VENUE_CODE<br/>EVENT_VENUE_LOCATION<br/>EVENT_VENUE_NAME<br/>EVENT_VENUE_POSTCODE<br/>EVENT_VENUE_STATE<br/>EVENT_VENUE_TIMEZONE<br/>EVENT_DATE

Consumer Registration Data:<br/>LOGGED<br/>IP_ADDRESS<br/>FIRST_NAME<br/>LAST_NAME<br/>GENDER<br/>EMAIL<br/>AGE_GROUP<br/>DATE_OF_BIRTH<br/>MOBILE<br/>COUNTRY_CODE<br/>COUNTRY_NAME<br/>STATE_CODE<br/>STATE_NAME<br/>CITY_NAME<br/>ZIP_CODE<br/>LATITUDE<br/>LONGITUDE

Consumer Preference Data:<br/>SCHEDULES<br/>POST_PURCHASE

Consumer Behavioural Data:<br/>ACTIVE<br/>ENGAGEMENT_SCORE<br/>CVI_AWARENESS<br/>CVI_ENGAGEMENT<br/>CVI_INTENT<br/>CVI_PURCHASE<br/>CVI_LOYALITY<br/>NO_SCHEDULES<br/>NO_EVENT_IMPRESSION<br/>NO_REMINDER_IMPRESSIONS<br/>NO_CLICKS<br/>NO_TOP_TWO_CLICKS<br/>NO_BUY_CLICKS<br/>NO_DAYS

*ECAL takes a forward stance on user privacy and security, and is GDPR and CCPA compliant. All data is encrypted at rest and in transit, and securely stored with relevant consent logging.

搜集汇总

背景与挑战

背景概述

该数据集汇集全球高价值消费者的综合信息，涵盖人口统计、地理位置、偏好及行为数据，尤其侧重体育娱乐领域。包含用户注册、设备使用、事件参与及行为指标等多维度字段，所有数据均符合GDPR和CCPA隐私标准。