Popular Science at the Crossroads of New Linguistic Spheres

ABSTRACT This paper deals with the field of popular science with a focus on the different linguistic spheres that intersect it. It starts by reviewing the classical linear model of scientific dissemination. The authors then show the displacement that took place with the involvement of traditional media that established a dialogue between different language communities (politicians, consumer associations, farmers, researchers, etc.), in particular for scientific events. Finally, the changes to forms of participation and speech resulting from new technological tools and made possible by the Internet are presented.摘要 本文围绕科普领域展开研究，重点探讨贯穿该领域的多元语言交汇现象。首先，本文回顾了科学传播的经典线性模型；随后，作者剖析了传统媒体介入后引发的传播范式转变——传统媒体为政客、消费者协会、农户、科研人员等不同语言社群搭建了对话桥梁，尤其在科学事件的传播中凸显作用；最后，本文阐述了由新技术工具赋能、依托互联网实现的参与形式与话语形态变革。