Endline Data: Evaluation of the Condom Normalization Campaign Survey - 2009

The main objective of this endline survey was to evaluate the impact of the normalization campaign on knowledge, attitudes and practices of the target audiences with regard to condom perceptions and use in the states of Andhra Pradesh, Tamil Nadu, Karnataka and Maharashtra in India. Specifically, the research sought to determine if the campaign was successful in: (a) encouraging target audiences to discuss and seek information on condoms freely; (b) reducing the shame and embarrassment related to purchase and use of condoms; (c) positioning condom users as smart and responsible men; (d) encouraging men with non-regular partners to use condoms consistently.本次终期调查（endline survey）的核心目标为评估印度安得拉邦（Andhra Pradesh）、泰米尔纳德邦（Tamil Nadu）、卡纳塔克邦（Karnataka）及马哈拉施特拉邦（Maharashtra）所开展的避孕套认知与使用正常化宣传活动，对目标受众在避孕套认知与使用层面的知识、态度及行为产生的影响。具体而言，本研究旨在探明该宣传活动是否在以下维度达成预期成效：(a) 推动目标受众自由讨论并主动获取避孕套相关信息；(b) 缓解与避孕套购买及使用相关的羞耻感与窘迫情绪；(c) 将避孕套使用者塑造为睿智且负责任的男性形象；(d) 鼓励存在非固定性伴侣的男性坚持规范使用避孕套。