Cambodia (2013): Qualitative study among WRA segmenting the family plannng market in Cambodia. Phase I.

The main purpose of the work is to identify socio-demographic and psychographic characteristics of traditional users and unmet need of WRA and lapsed users, to understand the reasons why women are using traditional contraceptive methods and not using modern contraceptive methods, to understand why women have discontinued modern contraceptive methods, and to identify barriers to the use of modern contraceptive methods. Information will be used to better tailor messages and communication campaigns to specific market segments. This qualitative study employs in-depth interviews to dig out related information from different segmented populations.