Factors influencing Generation Z's green purchase intentions toward packaged non-alcoholic beverages

The data collection process was carried out from December 2024 to April 2025 using a structured questionnaire, yielding 436 valid responses from participants across all 13 provinces and cities of the Mekong Delta of Vietnam. The dataset provides valuable insights into young consumers’ green purchase intention toward packaged non-alcoholic beverages. This is critical information for businesses in the non-alcoholic beverages industry, especially those seeking to develop and implement effective green marketing strategies.本数据集的采集工作于2024年12月至2025年4月期间开展，采用结构化问卷（structured questionnaire）作为调研工具，最终从越南湄公河三角洲全部13个省市的受访者中回收有效问卷436份。本数据集可为探究年轻消费者对包装无酒精饮料的绿色购买意向提供极具价值的洞察，该信息对于无酒精饮料行业的企业而言至关重要，尤其针对那些旨在制定并实施高效绿色营销策略的企业。