eCommerce Benchmark KPIs: Household Care in South Korea

In 2023, next to an add-to-cart rate of 14.3%, a cart abandonment rate of 76.5%, and a conversion rate of 3.4%, the eCommerce Benchmark KPIs for Household Care in South Korea also consist of an AOV of US$40.4, a discount rate of 10.8%, and a return rate of 2.5%.

在2023年，韩国家庭护理电商领域的基准关键绩效指标（KPIs）包括：14.3%的加入购物车率、76.5%的购物车放弃率、3.4%的转化率，此外，平均订单价值（AOV）为40.4美元，折扣率为10.8%，退货率为2.5%。