Web Design Prototypicality: eCommerce

The dataset was collected to study the construct of web design prototypicality (including its effects on user preferences and visual features that could be used to estimate it automatically). The dataset consists of three components: webpage screenshots, user evaluations of the webpages, and computed webpage features. The screenshots are homepages of websites from the eCommerce domains (Apparel and Homeware separately). The user evaluations are for three Prototypicality sub-dimension, typicality (TYP), exemplar representativeness (EXMPL), and Family resemblance (AVG), and for potential confounders, including visual aesthetics (AE), perceived ease-of-use (US), and webpage trustworthiness (TRU). 'DemographicsSurvey.md' and 'Survey.*.md' contain the exact questions asked and items measured. The production of the dataset was funded by the FWF project M 2827-N