I videogiochi come estensioni contemporanee delle teorie mediologiche di McLuhan = Video games as contemporary extensions of McLuhan's media theories

This article explores the relationship between video games and Marshall McLuhan's mediologic theories. In particular, this study examines how video games can be seen as contemporary extensions of his ideas on media, technology, and society. Through an analysis of McLuhan's concepts, such as "hot" and "cool" media, the article argues that video games embody the principles of "cool" media, requiring active participation and engagement on the part of users. The article also discusses how video games reflect and shape cultural values, norms, and identities, and how they can be seen as a form of "global village" where players from different parts of the world interact and share experiences. The article concludes that video games offer a unique platform for social interaction, learning, and self-expression, and that they have the potential to transform the way we think about media, culture, and society本文探讨电子游戏与马歇尔·麦克卢汉（Marshall McLuhan）媒介学理论之间的关联。具体而言，本研究旨在剖析电子游戏如何可被视作其关于媒介、技术与社会相关理论的当代延伸。通过对麦克卢汉‘热媒介’与‘冷媒介’等核心概念的分析，本文提出：电子游戏契合‘冷媒介’的核心特质，要求使用者主动参与并投入其中。本文还探讨了电子游戏如何反映并塑造文化价值、社会规范与个体身份认同，同时阐述了电子游戏何以成为一种‘地球村’形态——来自全球各地的玩家在此互动交流、分享体验。本文最终得出结论：电子游戏为社会互动、知识学习与自我表达提供了独一无二的平台，亦有望重塑我们对媒介、文化与社会的思考方式。