Feelings and actions regarding online ads in Portugal Q3 2023, by type

Over the observed period, several behaviors characterized the relationship between internet users and ads, in Portugal. More than 46 percent of respondents declared that they decline cookies at least some of the time. The use of an ad blocker for at least some online activities was carried out by 36 percent of internet users, and merely 6.2 percent of them declared feeling represented by the advertisement that they see or hear.

在观察期间，葡萄牙互联网用户与广告之间的关系呈现出若干特征。超过46%的受访者表示，他们至少在某些时候会拒绝接受Cookies。36%的互联网用户在至少某些在线活动中使用了广告拦截器，而仅有6.2%的受访者表示他们觉得所看到或听到的广告能够代表自己。