Retail Marketing Data - North-East India

The dataset used in this study was created based on reports of shopping patterns in Indian retail stores. It included records of items frequently purchased together, such as 'Bread', 'Honey', 'Bacon', 'Toothpaste', 'Banana', 'Apple', 'Hazelnut', 'Cheese', 'Meat', 'Carrot', 'Cucumber', 'Onion', 'Milk', 'Butter', 'Shaving foam', 'Salt', 'Flour', 'Heavy cream', 'Egg', 'Olive', 'Shampoo', and 'Sugar'. The dataset highlighted purchase patterns, such as a tendency for customers purchasing salt and onions to also purchase eggs, based on historical trends. Must Cite the Paper: https://doi.org/10.1007/978-3-031-97713-8_10本研究采用的数据集依托印度零售商店的购物消费模式记录构建而成。该数据集收录了多组高频关联购买的商品条目，例如面包、蜂蜜、培根、牙膏、香蕉、苹果、榛子、奶酪、肉类、胡萝卜、黄瓜、洋葱、牛奶、黄油、剃须泡沫、食盐、面粉、浓奶油、鸡蛋、橄榄油、洗发水以及食糖。该数据集基于历史消费趋势，揭示了诸如"购买食盐与洋葱的顾客往往同时购买鸡蛋"这类典型购物关联模式。必须引用该论文：https://doi.org/10.1007/978-3-031-97713-8_10