El Cruz Azul y su afición

Cruz Azul is a Mexican soccer team based in Mexico City. It is one of the "big four": the most popular teams in Mexico. The objective of the study was to find out why respondents are fans of this particular team, and if fandom translates into attendance at the stadium. 1331 responses. According to numerous studies, sports fandom start arises from the need for distraction, evasion, and entertainment. Being a fan of a particular team is part of the human need to belong to a social group or community. According to Sarsted (2014), satisfaction of the sports fan is based on the characteristics of the team, the stadium and its peripheral services (food, beverages, parking, sound, etc.), the relationship established between the club and fans, through social media or promotions, and the characteristics of the club (its prestige, tradition, its farm system, etc.). Apparently, for Cruz Azul fans, going to the stadium meets the need for distraction and for feeling part of a community, but the tradition and history of the club are a more important part of that affiliation. For them, the current team and its performance are less important. On the other hand, the lowest score was obtained by the item The Azteca Stadium is ideal to watch the games. As the stadium and its peripheral services are an important component of fan satisfaction, this should raise a red flag for club administrators. In Spanish.蓝十字（Cruz Azul）是一支总部位于墨西哥城的墨西哥足球俱乐部，隶属于墨西哥足坛「四大劲旅」之列，亦是该国知名度最高的四支球队之一。本研究旨在探究受访者成为该队球迷的内在动因，以及球迷身份是否会转化为现场观赛的实际行为。本次调研共回收1331份有效反馈。 诸多过往研究显示，体育球迷身份的萌生源于个体对消遣、逃避现实与娱乐的需求。支持某支特定球队，亦是人类归属社会群体或社群的本能诉求之一。根据Sarstedt（2014）的研究成果，体育球迷的满意度主要由以下维度构成：球队自身特质、球场及其周边配套服务（餐饮、饮品、停车设施、音效系统等）、俱乐部通过社交媒体或推广活动与球迷构建的互动关系，以及俱乐部自身的品牌特质（声望、历史传统、青训体系等）。 针对蓝十字球迷的调研结果显示，前往球场观赛能够满足他们的消遣需求与社群归属感，但俱乐部的历史传统与过往成就才是其球迷归属感形成的核心动因；对该队球迷而言，球队当前的阵容与赛场表现则相对次要。此外，「阿兹特克球场（Azteca Stadium）是观赛的理想场地」这一选项的得分最低。鉴于球场及周边配套服务是影响球迷满意度的重要因素，该结果应当引起俱乐部管理层的重视与警惕。