Using Digital System Support, The Sales Force Performance Monitoring System Aim to Achieve Work Pattern Efficiency

This research aims to see the effect of a salesman's performance monitoring system with the help of technology. A salesman is a person who is responsible for marketing, sales and distribution of a product from a company to consumers. Supervision of sales activities is very necessary and an important part of the continuity of the company. Various forms of fraud in sales and activity data still often occur which results in losses for the company because from sales plans to the realization of plans that have been made previously, everything is still done manually, which is impractical and prone to fraud. Implementing a digital monitoring system allows companies to collect, integrate and analyze salesman performance results in real time. Information obtained through this program such as dashboards and interactive reports provide a clear picture of salesman work patterns, work plans and work results. This helps supervisors identify the work patterns of salesmen and problems that occur in the work environment, so they can provide appropriate direction proactively. In conclusion, the digital monitoring system provide significant benefits in increasing the efficiency of a salesman's work pattern and making it easier for supervisors to provide supervision and decision making as well as evaluating the performance of salesmen. The use of this system allows companies to optimize salesman work patterns, identify trends, increase productivity, and provide accurate and real-time supervision. It is recommended that other companies in the publishing industry also consider implementing digital monitoring systems to increase salesman efficiency and company competitiveness.