Social commerce usage Australia 2023, by social media platform
收藏www.statista.com2025-01-09 收录
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https://www.statista.com/statistics/1229007/australia-social-commerce-usage-by-social-media-platform/
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A survey conducted among Australian social shoppers revealed that Facebook was the most used social commerce platform in 2023, at around 58 percent of respondents. Instagram took second place at approximately 40 percent. Whereas Facebook was more popular among Gen X, Instagram, Youtube, and TikTok were trendy among the younger generations.
一项在澳大利亚社交购物者中进行的调查显示，2023年Facebook成为了最常用的社交电商平台，约占总受访者的58%。Instagram以约40%的占比位居第二。而Facebook在X世代中更为流行，而Instagram、YouTube和TikTok则受到年轻一代的青睐。
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