You're Bright Enough to Learn 40 Different Football Plays You're Bright Enough to Learn 40 Different Football Plays

Contributor(s): The History of Medicine Division. Prints and Photographs Collection CDC Publication: CDC, 1998 Language(s): English Format: Still image Subject(s): Smoking Cessation Smoking Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: You're Bright Enough to Learn 40 Different Football Plays and "You Have Enough Smarts to Rebuild an Engine" use situational approaches to deglamorize tobacco use, as part of the "You're Smart Enough" campaign, created by the Centers for Disease Control in 1998. Independent of the written messages, the photographs of an average teenage student and athlete holding a cigarette in their hands do not offer a clear message about the behavior depicted. Without reading the text, the viewer may be unable to discern the message, because the photographic subjects are not obviously characterized positively or negatively. Employing a different emphasis than many anti-smoking ads, the decision to smoke, rather than the act of smoking, is stressed. The distinction is subtle but important, especially given the sensitivities of the target audience. The message is empowering rather than reprimanding: choosing to smoke doesn't necessarily make you stupid, but if you are smart you will choose not to smoke.. NOTE: Slide of original poster image is slightly blurry. Copyright: The National Library of Medicine believes this item to be in the public domain. (More information) Extent: 1 pages NLM Unique ID: 101584655X60 (See in Profiles in Science) Profiles in Science ID: VCBBFB Permanent Link: http://resource.nlm.nih.gov/101584655X60 Archival Collection: Visual Culture and Health Posters (Profiles in Science)