Connected TV ad spend in the U.S. in 2023, by company

In 2023, Hulu was the leading connected TV (CTV) advertiser in the United States, with a forecast ad revenue of 3.63 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 27.47 billion U.S. dollars by the end of 2025.

于2023年，Hulu成为美国领先的联播电视（CTV）广告商，预计广告收入将达到36.3亿美元。在联播电视上的广告投放是一种日益增长的趋势，它融合了在线广告的便捷性与电视的覆盖范围。在观众通过电视播放视频内容时，可以提供定制化且可跳过的广告以精准触达目标受众。按照当前的发展速度，预计到2025年底，CTV广告支出将增长至274.7亿美元。