Popular book purchase channels in China 2025

Statista2026-04-11 收录

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Major channels for buying books in China as of April 2025

According to a 2024 survey in China, dangdang.com and JD.com were the most popular channels for book purchases, confirmed by over 53 percent of respondents. About 23 percent of survey participants sai

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In 2023, Empik was the clear sales leader in the traditional channel. It also gained a 53 percent share in the sale of films, books, music, or multimedia in the online channel. Empik was ahead of the

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