E-Commerce Success Through Customer Experience: Insights from Shopee’s User Dynamics
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资源简介：
E-Commerce Success Through Customer Experience: Insights from Shopee’s User Dynamics
This research object focus on the following construct:
1. Customer Experience Quality
2. Customer Satisfaction
3. Customer Loyalty
4. Word-of-mouth Behaviour
The purpose of this research is to investigate how customer experience on Shopee, a major e-commerce platform, influences customer satisfaction, loyalty intentions, and word-of-mouth behavior in a highly competitive digital marketplace. Using Partial Least Square Structural Equation Modeling (PLS-SEM) with second-order constructs, this study analyzes responses from 490 Shopee users gathered through a structured questionnaire, using seven-point Likert Scale These results underscore the crucial role of customer experience in shaping satisfaction and loyalty, essential for retaining a competitive edge in e-commerce. Thus, the industry depends on a seamless and personalized customer experience to enhance satisfaction, boost loyalty intentions, and generate valuable word-of-mouth advocacy.
from 490 respondent, we pruning dataset to 441 respondent to remove unnecessary data and Removes irrelevant or redundant data
创建时间：
2025-03-03
