Research Data from the Project "Academic Personal Branding" (2025)

This dataset contains materials from the research project about personal branding in Academia. It includes a quantitative dataset, qualitative interview materials, and supporting documents used in the study.The data were collected in 2024–2025 and concern the identity, motivation, and visibility of academics in Poland.Files: Quantitative calculations.xlsx – raw statistical data and results. Survey academics.docx – survey questionnaire. IDI questionnaire for academics.docx – interview guide for qualitative research. Qualitative material.zip – contains anonymized interview excerpts categorized according to analytical codes and accompanied by thematic maps. It does not include full interview transcripts.