AN EMPIRICAL STUDY OF IN-APP PURCHASE INTENTION BEHAVIOUR OF GENERATION Z IN MOBILE GAME

This dataset contains demographic information and mobile gaming behavior of Indonesian Gen-Z. It includes responses from mostly Gen-Z participants with varying income and education levels. Additionally, the data captures frequently played games, gaming experience, and top-up preferences. The author creates a questionnaire and posts it online for the population and sample that have been predetermined. In this study, the questionnaire approach was utilized for data collection. The questionnaires of this study were distributed via Google forms with a distribution period of 3 months.本数据集涵盖印度尼西亚Z世代（Gen-Z）的人口统计学信息与移动游戏行为数据。受访对象以Z世代为主，覆盖不同收入与教育水平的群体。此外，该数据集还收录了受访者常玩游戏类型、游戏游玩经历以及游戏内充值偏好。作者自行设计问卷，并针对预先确定的目标人群与抽样样本在线发布。本次研究采用问卷法开展数据采集工作，问卷通过谷歌表单（Google Forms）发放，发放周期为3个月。