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AUDIENCES THAT MATCH YOUR EXACT PROFILE Get the data you want custom built, the way you need it! If you need online, social or mobile data combined with direct mail or email data—or all of those sources—we’ve got it all under one roof. We are dedicated to providing clients with the specific data they need, when they need it, ready to deploy at scale. And since our data is as clean and accurate as possible you can be assured that your ROI is will be as high as possible. Get the data you want custom built, the way you need it! If you need online, social or mobile data combined with direct mail or email data—or all of those sources—we’ve got it all under one roof. We are dedicated to providing clients with the specific data they need, when they need it, ready to deploy at scale. And since our data is as clean and accurate as possible you can be assured that your ROI is will be as high as possible. Get the data you want custom built, the way you need it! What are the attributes of Third-Party Audience Data? Third-party audience data can include any information from basic details, such as location and email address, to more detailed information about a consumer’s behavior. Typically a third-party audience dataset will include information that is related so that you receive a specific profile segment about each user. By collecting information from different websites, third party data collectors can put together an accurate profile on a user’s interests and habits by tracking their actions online using cookies. What is Third-Party Audience Data used for? Businesses use third-party data because it provides a breadth of information about consumers that can’t be gained from first-party data. This data is used to better understand consumer habits and to provide effective marketing tailored to each user’s own specific interests. Third-party data is therefore integral to many marketing campaigns as it provides a much broader insight into consumers’ habits than first party data is able to. How can a user assess the quality of Third-Party Data? The best third party datasets will provide accurate information on consumers’ interests and habits to allow you the best insights into the things they like. Before buying any third-party data, make sure check the data provider’s reviews and ask for a data sample to make sure that their data fits your business’ needs.