Designing a Platform for the Development of Esports in Indonesia through Branding 'Elite.Esport

There are still many esports players in Indonesia who do not have a place to show their abilities and develop in the world of esports. In addition, branding and social media used for promotion are not optimal in the context of esports. The goal of "Elite.Esports" is to create a place for esports players to develop and encourage the progress of esports in Indonesia every year. In addition, "Elite.Esports" will utilize Instagram as the main media to promote esports in Indonesia. The method used in designing the "Elite.Esports" branding is design thinking, which includes five stages, namely: Empathize, Define, Ideate, Prototype, and Test. Data was obtained through surveys, interviews, and online data sources. The conclusion of the process is that Instagram plays an important role in promoting esports widely and effectively, and the application of design principles to the "Elite.Esports" Instagram branding can make the appearance of social media more attractive, organized, and able to attract public attention with clear messages and the right impression.目前印度尼西亚仍有诸多电竞选手未能获得在电竞领域展示自身实力、实现职业发展的专属平台。此外，当前电竞行业用于推广的品牌塑造与社交媒体运营方案尚未达到最优效果。“Elite.Esports”项目的核心目标是为电竞选手搭建发展空间，并逐年推动印度尼西亚电竞产业的进步。与此同时，“Elite.Esports”将以Instagram作为核心推广媒介，助力印度尼西亚电竞行业的宣传推广。“Elite.Esports”的品牌塑造设计采用设计思维方法论，该方法论包含五大核心阶段：共情调研（Empathize）、问题定义（Define）、创意发散（Ideate）、原型搭建（Prototype）与测试验证（Test）。本次研究的数据通过问卷调查、访谈以及公开网络数据源采集获取。研究最终得出结论：Instagram在电竞领域的广泛且高效推广中发挥着关键作用；将设计原则应用于“Elite.Esports”的Instagram品牌塑造，可使社交媒体页面更具吸引力与条理性，能够以清晰的品牌讯息与精准的形象定位吸引公众关注。