Share of travel brands investing in virtual assistants 2019

When it comes to the future, technology is looking to be an important part of how we function as a society. This also reflects on the travel industry, which is adapting to the new demands of the traveler by anticipating their future technological needs. While current uses of augmented reality in travel are somewhat limited, there is progress being made. According to the source, 30 percent of travel brands will reportedly be investing in virtual assistants by 2019, while the remaining 70 percent of travel brands do not intend to do so. Who will have made the right decision? We will have to wait and see.

展望未来，技术在塑造我们社会功能的方式中扮演着至关重要的角色。这一趋势亦体现在旅游行业，该行业正通过预见旅客未来的技术需求，以适应旅客的新需求。尽管当前旅游行业中增强现实技术的应用尚显局限，但技术进步正在稳步推进。据相关资料，至2019年，30%的旅游品牌预计将投资于虚拟助手，而剩余的70%的旅游品牌则无意进行此类投资。究竟谁将作出正确的决策？我们唯有拭目以待。