INNOVATIVE PEDAGOGICAL TECHNOLOGIES IN TEACHING THE UZBEK LANGUAGE TO JOURNALISM STUDENTS AND THEIR EFFECTIVENESS

This article explores the role of innovative pedagogical technologies in teaching the Uzbek language to journalism students. In the context of modern media development, future journalists must possess not only linguistic competence but also the ability to communicate effectively in professional settings. The study analyzes modern teaching approaches such as Content and Language Integrated Learning (CLIL), project-based learning, problem-based learning, and digital technologies. The effectiveness of these approaches is evaluated in terms of improving students’ communicative competence, critical thinking, and professional readiness. The findings indicate that innovative pedagogical technologies significantly enhance the quality of language education and better prepare journalism students for real-world communication tasks.