(RAW 270 Respondent) Dataset AI-Chatbot, Trust & Experience, Repurchase Intention, Alfagift Indonesia 2025
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This dataset was collected as part of the undergraduate thesis entitled “The Influence of Using AI-Chatbot on Consumer Trust and Experience in Online Retail (Alfagift), and Its Role in Driving Repurchase Intention.”The data consist of 270 survey responses from Alfagift users in Indonesia, primarily aged 18–35 years. ” The variables measured include AI-Chatbot usage (12 items), Customer Trust (8 items), Customer Experience (6 items), and Repurchase Intention (7 items). The dataset supports quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM).
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Zenodo创建时间:
2025-09-29



