eCommerce Benchmark KPIs: Toys in the Philippines

In 2023, next to an add-to-cart rate of 11.2%, a cart abandonment rate of 83.6%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Toys in the Philippines also consist of an AOV of US$46.6, a discount rate of 9.1%, and a return rate of 2.2%.

于2023年，菲律宾玩具电子商务基准关键绩效指标（KPIs）亦包括11.2%的加入购物车率、83.6%的购物车放弃率、1.8%的转化率，此外，平均订单价值（AOV）为46.6美元，折扣率为9.1%，退货率为2.2%。