Dataset of New Product Purchase Intentions

This dataset serves the paper entitled “The Effect of Consumer Innovativeness on New Product Purchase Intentions via Learning Process and Perceived Value”. Measurable indicator variables were established for all constructs that are based on previous research. All observed items were considered as reflective indicators. Each construct had six observed variables. All items were measured using a seven-point Likert scale types and some of them semantic differential scale type. The items are coded as Consumer Innovativeness (CI 1-6), Learning Process (LP 1-6), Perceived Value (PV 1-6) and New Product Purchase Intentions (NP 1-6). The numbers in tables reflects the seven-point Likert scale types from 1: strongly disagree to 7: strongly agree. The item PV6 is scaled from 1: very uncertain to 7: very certain, while the item NP4 is scaled from 1: one item or zero to 7: seven items or more.