FROM GREEN TRAINING AND INVOLVEMENT TO AN ORGANIZATIONAL RATIONALE FOR SUSTAINABILITY: DOES IT IMPROVE INDIVIDUAL GREEN PERFORMANCE?

ABSTRACT Organizations are pressured by their stakeholders to promote sustainable actions, so they need to adopt strategies that encourage their employees to engage in green behaviors. Our aim was to analyze the effects of green training and involvement on individual green performance, with the intervention of the interactive and diagnostic use of Performance Measurement Systems (PMS), organizational rationale for sustainability, and organizational identification. A survey was conducted with employees of a private electric power generator operating in Brazil, and 101 valid responses were obtained. The analysis used mixed methods: partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis. The findings suggest the influence of green training and involvement on the interactive and diagnostic use of PMS, and on the organizational rationale for sustainability, which influences individual green performance moderated by organizational identification. Furthermore, two (four) combinations of the conditions promote high (low) individual green performance.