Bridging the Chatbot Connection: The Role of AI-driven Chatbot Affordances in E-commerce Purchase Intention

This dataset contains survey responses collected to examine the impact of AI-driven chatbot affordances on purchase intention in the e-commerce sector in Sri Lanka. It includes data on key mediators such as customer engagement, trust, and satisfaction, along with demographic variables such as age, gender, employment type, and online shopping frequency. The dataset is structured using a 5-point Likert scale and supports analyses using PLS-SEM. It is valuable for researchers exploring consumer behavior, AI applications, and digital marketing strategies in online retail.