eCommerce Benchmark KPIs: Apparel in the Netherlands

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 71.6%, and a conversion rate of 3.7%, the eCommerce Benchmark KPIs for Apparel in the Netherlands also consist of an AOV of US$85.3, a discount rate of 15%, and a return rate of 14.3%.

于2023年，荷兰服装电子商务基准关键绩效指标（KPIs）除却13.1%的加入购物车率、71.6%的购物车放弃率和3.7%的转化率之外，亦包括平均订单价值（AOV）为85.3美元、折扣率为15%以及退货率为14.3%。