Agricultural Machinery & Equipment Wholesaling in Serbia - Market Research Report (2014-2029)

Agricultural machinery requires significant capital investment, which, for many small or independent farms, is only possible because of government subsidies. Agricultural support is falling across the EU and other European countries like the UK, leading to depressed budgets for many farmers. Despite this, sales of agricultural machinery have remained strong, with farmers keen to purchase the latest lines with autonomous and precision systems integrated into the machines. The enhanced productivity of these machines has made them must-haves, boosting sales despite the strong economic headwinds facing farmers. According to CEMA, the number of tractor registrations in 2022 was the second-highest since 2017. Wholesalers’ profitability has suffered from rising operating costs and intense competition internally and from direct-to-consumer sales from manufacturers. To raise profit, wholesalers have turned to offering comprehensive value-added services like financing options and technical support. Over the five years through 2024, agricultural machinery and equipment wholesaling revenue is forecast to dip at a compound annual rate of 1.3% to reach €119.5 billion, including a projected decline of 2.8% in 2024.

农业机械的购置需投入巨额资本，对于众多小型或独立农场而言，若无政府补贴，此等投资几无可能。在欧洲联盟及英国等欧洲其他国家，农业支持政策正在逐渐减少，导致众多农民预算严重萎缩。尽管如此，农业机械的销售额仍保持强劲势头，农民们热衷于购置集成了自主和精准系统的最新机型。这些机械的效率提升使得它们成为不可或缺的设备，从而在农民面临严峻的经济逆风中推动了销售增长。据CEMA统计，2022年的拖拉机注册数量自2017年以来位居第二。批发商的盈利能力因运营成本上升以及内部激烈竞争以及来自制造商的直接面向消费者销售而遭受重创。为提高利润，批发商已转向提供诸如融资选择和技术支持等全面增值服务。预计在未来五年至2024年期间，农业机械和设备批发收入将以1.3%的复合年增长率下降，达到1195亿欧元，其中包括2024年预计的2.8%的降幅。