Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance
收藏NBER2023-05-01 更新2025-01-04 收录
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https://www.nber.org/papers/w31201
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资源简介：
Why do establishments exhibit wide variation in their productivity and profitability? Can variation in returns to advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents variance in advertisers ability to generate returns to
提供机构：
美国国家经济研究局
创建时间：
2023-05-01
