Epsilon – Automotive

**Overview**
Epsilon’s automotive data provides the most comprehensive and accurate view of a consumer to drive marketing decisions for the auto industry.

Epsilon’s automotive data source consistently outperforms other auto data files in the industry in accuracy, counts and response rate. Gain access to over 147 million VINs, 136 million individuals with vehicles and 71 million households with a variety of different automotive propensity models.

**Use cases**
- Refine audiences using vehicle information: Make, model, year, market value, in market by vehicle category, fuel type, mileage, vehicle type, and more.
- Drive more personalized offers using deep insights into customer preferences by pairing our propensity models with our vast array of automotive selects.
- Combined with the other demographic information using our top ranked U.S database and select the households that best describe your customers.

**Sample Segments**

- In Market for a New Vehicle
- Certified Pre-owned Vehicle Purchasers
- Likely to Buy a Motorcycle
- Vehicle Make > BMW
- Vehicle Year > 2016

**Data sources:**
-Non-modelled or inferred/ Non-DMV sources/ less restrictions:
o Automobile warranty data sources/auto warranty notification
o Sales and service data
o Aftermarket repair and maintenance facilities
o Scheduled maintenance records

-Automotive propensity models leverage the industry’s best national consumer file combined with proprietary survey question responses to provide targeted propensity models for the automotive industry

-Transactional data: The most transactional data for marketing purposes, exclusive to Epsilon with 46B transactions across 100M households - including auto parts, repair, dealer, and service providers. 2 years of category, merchant and spend activity from credit and debit cards, updated quarterly. Including auto parts, repair, dealer, and service merchants.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/