eCommerce Benchmark KPIs: Food in South Africa

In 2023, next to an add-to-cart rate of 13.5%, a cart abandonment rate of 78.5%, and a conversion rate of 2.9%, the eCommerce Benchmark KPIs for Food in South Africa also consist of an AOV of US$66, a discount rate of 9.2%, and a return rate of 5.6%.

于2023年，南非食品电商基准关键绩效指标（KPIs）中，除13.5%的加入购物车率、78.5%的购物车放弃率和2.9%的转化率之外，还包括平均订单价值（AOV）为66美元、折扣率为9.2%以及退货率为5.6%。